Matterhorn

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How to rank high in Google Searches – Citations

October 12, 2016 By Keith Denning

Citations are mentions of your business on the web and usually include your business name, address, phone number and URL. There are thousands of places a citation can be found on the web – websites, online directories, data aggregators’ sites, and blogs. Citations may also be found on chamber of commerce pages, Better Business Bureau, […]

You don’t ask for referrals?

September 26, 2016 By Keith Denning

Show me a business that doesn’t ask for referrals, and I’ll show you a business that is retarding its growth! One of the easiest ways of exploding your sales in any business is to ask a satisfied customer for a referral. The second easiest way is to ask your customers to recommend your business. And by the way, […]

Proven Fundamentals Over Cheap Tricks

February 28, 2014 By James Munnerlyn

There are a myriad of opportunities to promote a business online. The challenge is finding those that maximize benefits at the lowest cost. Many businesses struggle by chasing expensive or risky gimmicks while neglecting to execute on the basics. Proven SEM (search engine marketing) Fundamentals For a business that caters to a local customer base, […]

The Importance of Positive Customer Reviews

February 28, 2014 By James Munnerlyn

Realizing how important customer sentiment is to searchers, business directories often incorporate customer reviews into their websites. We encourage all of our clients to be in the habit of asking satisfied customers to leave them a positive review on their Google Plus Local page for a few important reasons. They improve conversion rates, rankings, and […]

Dangers of Changing Your Name, Address, Phone, or URL

February 28, 2014 By James Munnerlyn

NAPU – Your Business’ Online Fingerprint In order for search engines to compare businesses and determine which deserve to rank highest for each search, they have to have a reliable way to identify when and where each business is referenced on the internet. It’s easy for them to identify your website by its URL (domain […]

The Tracking Limitations Inherent to Local SEO

February 28, 2014 By James Munnerlyn

Local SEO (search engine optimization) professionals have long wished for more effective ways to measure the effects of their efforts. Most notably, unlike some other forms of SEM (search engine marketing) and offline mediums, we cannot use tracking telephone numbers or URLs. Additionally, we cannot account accurately for customer walk-ins. These restrictions are inherent to […]

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